Yep, interior designer Paul Chaisson has made quite a name for himself when he burst on the scene some 25 years ago. But, what made him a household name on the SouthCoast is when he moved to the tranquil seaside town of Fairhaven and opened his showroom, Haven, in proximity to the shipyard on Fort Street.
Upon meeting Chaisson at his finely appointed studio, it became apparent that his innate enthusiasm and intense commitment to his craft and his clients was paramount to his existence. He admits, “It’s all about the pleasure of my clients—not me.”
The hard-working, youthful, but seasoned design artist, is often found in a tee-shirt and jeans because he wholeheartedly believes in a hands-on approach to creativity. When asked about his attire, he said, “I never know if I will be hanging a light fixture, lying on the floor, or moving pieces around a room or entire house, it is all part of the job.”
He is laser-focused on a host of interests, demonstrated by his unquenchable need to help, create, and improve others’ living spaces. With impressionable energy and commitment to branding, Chaisson has channeled his beliefs about personal and business relationships through intense marketing efforts; he has blanketed New England with a special message; “Love Where You Live.”
Chaisson not only cherishes his gift of design technique and project management, but he also is willing to pour himself into a home—like a family member—with each mission.
When asked about his first attempt to practice his skills, he proudly sits up and recalls that he would rearrange the furniture in his family’s home when he was five years old.
Years later, Chaisson shared an experience and opportunity to work for his first client back in 1995. “I bought a house and began designing the inside. During the process, the builder liked my approach and asked if I would create a model home that prospective buyers would see.” Chaisson’s business rapidly grew, and he began getting inquiries from Rhode Island, Connecticut, Los Angles, New Hampshire, and Florida. But, it didn’t stop there; Chaisson is preparing for a trip to London, where he will be completing a project for the daughter of one of his prized clients.
Curious about Chaisson’s ideal customer, I asked him point-blank—What is your business’s sweet spot? Smiling, he said, “I have completed work on rooms as small as 450 square-feet, to a commercial building of 36,000 square-feet.” Today, he continues to work with all who want affordable help, regardless of the project.
Because of outlandish beliefs that only the wealthy hire designer talent, Chaisson clarifies that he has a different approach and doesn’t create eccentric home and office design concepts. Nor does he spend much time in a comfort zone that allows other interior designers to repeat an idea regardless of appropriateness or what best matches a client’s personality.
“Many of my clients become overwhelmed with making design decisions. They will select furniture or try to match colors they later regret, causing them to face significant and costly errors to repair,” Chaisson explained. “I act as a guide; I try to make the process fun, affordable, and to fit both a person or family’s lifestyle and budget.”
No project is frowned upon; the approach used by Chaisson and his staff is to involve themselves with a client as much or as little as they request. It is not surprising that his clients’ retention rate is astronomical, with a referral list not often found in today’s business world.
“It is about customer satisfaction and keeping the client happy throughout a project; that is not to say they all go smoothly, but I take a personal interest and full responsibility for all the work coming from our studio and that of our vendors,” Chaisson explained.
It is clear there is a vision for the company’s future, and it begins by making high-end interior design services available to all of the public.
While communities enjoy the hottest real estate market in decades, Paul Chaisson seems to have landed on the SouthCoast at the perfect time to making houses into homes.
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