For a time in memoriam, people like Ponce de León braved the world’s oceans in search for the fountain of youth. They believed it was a body of water (river, spring, etc.) that had magical properties to slow the aging process and prevent sickness.
As we’ve matured in our understanding of the human body and sailed far beyond wooden ships in our technological capacity, we now search the world online for those miraculous properties in a tablet, capsule, or powder.
According to the latest market statistics, American consumers spent 61 percent more on beauty-related supplements in 2018 than they did the previous year—from $89 million to $144 million. This spike ranked the US first in growth in this category among seven nations with the highest anti-aging supplement sales for that year.1
While it’s easy to dismiss the notion of “anti-aging” products as snake oil and consumers as gullible, what does the research say?
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